04 August, 2008

Columbia Sportswear Company happy with Tour

There are a few amazing htings to know here. One is that Columbia
had already locked in their marketing budget for the year. Another
is that the Euopean division was opposed to it. Must have been an
incredible powerpoint demo.

Columbia says Tour de France sponsorship 'an unqualified success'
The Oregonian - OregonLive.com - Portland,OR,USA
But in the first public accounting of the team's success in the recently
concluded Tour de France, Chief Executive Tim Boyle was anything but
ambivalent. ...

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