Riding on real butterflies. Armstrong has, and you can, too.

In yet another mega-marketing move, Lance Armstrong has been riding custom-painted bikes at the Tour. They are supposed to go on display and then auctioned for charity.

What I didn't realize is that the frame Damien Hirst worked on for Armstrongs Champs-Elysees jaunt has real butterflies under the paint. apparently the butterflies were specially-bred for Hirst and are supposed to shimmer in the sunlight. I wonder if we're being punk'd, but stranger things have been ridden. I guess.

Here's the story from UK Eurosport.

Here's Trek's press release.