16 July, 2009

Versus TdF coverage up 83%

And even 18% above when Lance last won the tour.

Reuters covered the story. Apparently, Versus wants to grow their network. "The strong numbers for the Comcast Corp-owned network's early Tour coverage are a sign of the sports broadcaster's momentum as it looks to add content, broaden its reach and boost advertising revenue, network president Jamie Davis said."

Confusingly, the 2008 Tour apparently had record viewership. "Versus has aired the Tour in the United States for nine years and is in the first year of a five-year extension that runs through 2013. Davis is positive Tour viewership on the network will eclipse last year's record of nearly 33 million."

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