20 July, 2009

Tour Sponsorship a Bargain

Says BusinessWeek. "The absence of marquee brands is an opportunity for midsize companies to gain international exposure for a relatively low price." I don't know how much attention the writers are paying. Credit Lyonnais, sponsor of the yellow jersey, is a pretty huge banking conglomerate. Columbia sportswear, sponsor of Columbia-HTC, doesn't seem like a midsize company to me. Rabobank is neither small, nor did it flee the sport after the doping scandals.

They also have a slide show so you can find out who all the team sponsors are.

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