18 July, 2009

Swiss tourism industry bullish on Tour Visit

the Tour visits Switzerland Sunday, stays Monday for the rest day, then rolls off to Italy Tuesday. This means BIG PROFIT for the Swiss--they collected all the underpants.

At least that's what Swiss Info has found out.

"'The impact will be substantial, because there will be some 4,000 people who are directly linked to the Tour de France staying in our region for two nights,' said Patrick Messeiller, director of the Verbier-Bagnes tourism office.

"But officials expect the see effects in the longer term as well. The Tour de France will offer a tremendous showcase for the region. As a sporting event, only the Olympics and the World Cup attract more media coverage than the Tour de France.

"More than 1,900 journalists from 630 media outlets will be there to cover the race, which will be broadcast in 186 countries - figures which Barben has not failed to notice."

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